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Author Archives: Colleen

Beginning Step in Setting Up Google Analytics: Add Filters!

When we encounter most pre-existing Google analytics accounts they have a similar trait in common – they do not have any filters set up. Filtering your analytics data is an easy first step to take in the direction of looking … Continue reading

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Branding to Babies

As a marketing consultant I live and breathe advertising while at work. When outside of work I find it fascinating, and good research, to watch the reactions – or lack thereof – that people have to the marketing efforts that … Continue reading

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The Genius Behind The Gap Logo Change Blunder

For many of the Gap’s loyal clientele, the design/marketing community, and the curious retail shopper the recent company logo change was a bizarre failure. Although short-lived, the new logo puzzled many in what seemed to be a gigantic marketing mishap … Continue reading

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Treasuring the Power of Teamwork, Talent & Friendship

Treasuring the Power of Teamwork, Talent & Friendship For those of you that have been following my business partner, Rosa Bruno, and I throughout our professional journeys you know that our dream has been realized – we are finally out … Continue reading

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Organize to Optimize

Organize to Optimize When starting to improve and optimize your AdWords account, or any pay-per-click advertising account, the first step should always be organization. You cannot enhance your online marketing results if your campaigns are not structurally sound. For those … Continue reading

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Negative Keywords

The Understudy to the Broad, Phrase and Exact Match Stars One of the key performance indicators that pay-per-click advertisers monitor as part of reviewing the success of their overall account is the achievement of their individual keywords. They often report … Continue reading

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