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	<title>LynxConsulting</title>
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	<description>Search Marketing, Pay-Per-Click, Web Analytics</description>
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		<title>Beginning Step in Setting Up Google Analytics: Add Filters!</title>
		<link>http://lynxconsulting.com/adwords/beginning-step-in-setting-up-google-analytics-add-filters/</link>
		<comments>http://lynxconsulting.com/adwords/beginning-step-in-setting-up-google-analytics-add-filters/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 21:49:33 +0000</pubDate>
		<dc:creator>Colleen</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://lynxconsulting.com/?p=211</guid>
		<description><![CDATA[When we encounter most pre-existing Google analytics accounts they have a similar trait in common &#8211; they do not have any filters set up. Filtering your analytics data is an easy first step to take in the direction of looking &#8230; <a href="http://lynxconsulting.com/adwords/beginning-step-in-setting-up-google-analytics-add-filters/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Branding to Babies</title>
		<link>http://lynxconsulting.com/adwords/branding-to-babies/</link>
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		<pubDate>Thu, 13 Oct 2011 19:55:38 +0000</pubDate>
		<dc:creator>Colleen</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://lynxconsulting.com/?p=186</guid>
		<description><![CDATA[As a marketing consultant I live and breathe advertising while at work. When outside of work I find it fascinating, and good research, to watch the reactions – or lack thereof – that people have to the marketing efforts that &#8230; <a href="http://lynxconsulting.com/adwords/branding-to-babies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Genius Behind The Gap Logo Change Blunder</title>
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		<pubDate>Thu, 21 Oct 2010 20:26:33 +0000</pubDate>
		<dc:creator>Colleen</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[For many of the Gap’s loyal clientele, the design/marketing community, and the curious retail shopper the recent company logo change was a bizarre failure. Although short-lived, the new logo puzzled many in what seemed to be a gigantic marketing mishap &#8230; <a href="http://lynxconsulting.com/marketing/the-genius-behind-the-gap-logo-change-blunder/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Treasuring the Power of Teamwork, Talent &amp; Friendship</title>
		<link>http://lynxconsulting.com/adwords/teamwork-talent-friendship/</link>
		<comments>http://lynxconsulting.com/adwords/teamwork-talent-friendship/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 17:47:14 +0000</pubDate>
		<dc:creator>Colleen</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://lynxconsulting.com/?p=178</guid>
		<description><![CDATA[Treasuring the Power of Teamwork, Talent &#38; Friendship For those of you that have been following my business partner, Rosa Bruno, and I throughout our professional journeys you know that our dream has been realized – we are finally out &#8230; <a href="http://lynxconsulting.com/adwords/teamwork-talent-friendship/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Organize to Optimize</title>
		<link>http://lynxconsulting.com/adwords/organize-to-optimize/</link>
		<comments>http://lynxconsulting.com/adwords/organize-to-optimize/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 19:13:39 +0000</pubDate>
		<dc:creator>Colleen</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://lynxconsulting.com/?p=169</guid>
		<description><![CDATA[Organize to Optimize When starting to improve and optimize your AdWords account, or any pay-per-click advertising account, the first step should always be organization. You cannot enhance your online marketing results if your campaigns are not structurally sound. For those &#8230; <a href="http://lynxconsulting.com/adwords/organize-to-optimize/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Negative Keywords</title>
		<link>http://lynxconsulting.com/adwords/negative-keywords/</link>
		<comments>http://lynxconsulting.com/adwords/negative-keywords/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 04:08:49 +0000</pubDate>
		<dc:creator>Colleen</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://lynxconsulting.com/?p=117</guid>
		<description><![CDATA[The Understudy to the Broad, Phrase and Exact Match Stars One of the key performance indicators that pay-per-click advertisers monitor as part of reviewing the success of their overall account is the achievement of their individual keywords. They often report &#8230; <a href="http://lynxconsulting.com/adwords/negative-keywords/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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