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Monthly Archives: October 2011

Beginning Step in Setting Up Google Analytics: Add Filters!

When we encounter most pre-existing Google analytics accounts they have a similar trait in common – they do not have any filters set up. Filtering your analytics data is an easy first step to take in the direction of looking … Continue reading

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Branding to Babies

As a marketing consultant I live and breathe advertising while at work. When outside of work I find it fascinating, and good research, to watch the reactions – or lack thereof – that people have to the marketing efforts that … Continue reading

Posted in Google AdWords | Leave a comment